Top Google keyword visibility
The supplied search captures show Sun Interiors appearing prominently for several high-value interior design terms.
SEOGoogle Business ProfileGoogle Ads
Improving Visibility & Lead Generation for Sun Interiors Pune
An integrated SEO, Google Business Profile and paid-search programme increased traffic, local visibility and interior-design enquiries.
98%Increase in organic traffic
12K+Visitors per month
4XIncrease in design enquiries
The opportunity
Turning digital visibility into business growth
Sun Interiors provides residential, commercial and turnkey interior solutions in Pune. Dexcel combined SEO, Google Business Profile optimisation and Google Ads to improve its search presence and generate more qualified design enquiries.
The challenge
- Low visibility in Google Search and Maps for competitive interior-design terms.
- Competition from large aggregators and established brands such as Livspace and HomeLane.
- An under-optimised business profile and website journey that limited conversions.
Campaign objectives
- Accelerate relevant website traffic and first-page keyword visibility.
- Improve Google Maps presence for local design searches.
- Generate qualified residential, commercial and turnkey project enquiries.
- Improve paid-search efficiency and return on advertising investment.
Proof behind the progress
Select a screenshot in the gallery to review the supplied Search, AI, Maps and Analytics evidence.
GA4 performance evidence
Analytics screenshots demonstrate active organic and paid acquisition and measurable period-over-period changes.
A focused, connected strategy
Google Business Profile
Improved categories, service information, location signals, media and ongoing profile activity to support Maps visibility.
Search Engine Optimisation
Optimised service pages for local and transactional searches such as interior designers, decorators and turnkey interior solutions in Pune.
Google Ads
Built intent-led campaigns and landing journeys focused on users actively seeking interior design consultations and turnkey services.
Conversion Improvement
Aligned messaging and calls to action so visitors could move from research to enquiry with less friction.
Results & business impact
Organic traffic98% increase
Monthly visitors12K+
Lead generation4X increase
Google MapsSignificant visibility improvement
Keyword rankingsPriority terms reached page one
Conversion rateImproved
What changed
- SEO created a stronger source of recurring, high-intent website traffic.
- Google Business Profile improvements increased local discovery and trust.
- Google Ads captured immediate demand and generated relevant design enquiries.
- The combined journey improved conversion opportunities across organic and paid channels.
Conclusion
The integrated strategy gave Sun Interiors both sustainable organic growth and immediate paid visibility, resulting in a stronger local presence and substantially more project enquiries.
Discuss your growth goals