Search & AI Overview visibility
BDB India appears prominently for high-intent research queries and is cited within AI-generated search experiences.
SEOTechnical SEOContent Strategy
SEO Success Story: BDB India Strengthens Its Online Presence
A focused SEO programme improved qualified organic visibility, search authority and discovery for high-intent B2B market-research terms.
92%Increase in organic traffic
850+Visitors per month
Page 1High-intent keyword visibility
The opportunity
Turning digital visibility into business growth
BDB India is a leading market research and business consulting company. Dexcel used a data-led SEO and website optimisation programme to improve its visibility, attract qualified decision-makers and establish stronger authority across competitive research and consulting searches.
The challenge
- Increase visibility for high-intent B2B market research and consulting searches.
- Build topical authority around specialist research services and industries.
- Improve technical foundations, content relevance and organic lead quality.
Campaign objectives
- Rank priority service and industry keywords on the first page of Google.
- Grow qualified organic traffic and enquiries from business decision-makers.
- Strengthen brand authority across Google Search, local results and AI Overviews.
Proof behind the progress
Select a screenshot in the gallery to review the supplied Search, AI, Maps and Analytics evidence.
Google Analytics growth evidence
The supplied GA4 captures show organic acquisition, sessions and user activity across the measured periods.
A focused, connected strategy
Keyword Research & Analysis
Mapped high-intent research, consulting and industry terms to the right service pages, including customer journey mapping and B2B market research queries.
On-Page Optimisation
Improved titles, descriptions, heading structure, internal links and page copy to align search intent with BDB India’s specialist expertise.
Content & Authority
Built detailed, credible service content and reinforced topical relevance with authoritative off-page signals and quality backlinks.
Technical SEO
Strengthened crawlability, indexation, mobile usability and site performance so search engines could discover and understand key pages efficiently.
Local & National Visibility
Optimised brand and location signals to support both nationwide discovery and local business-result visibility.
Results & business impact
Organic traffic92% increase
Monthly visitors850+
Search visibilityFirst-page rankings for priority terms
Lead qualityMore relevant business enquiries
What changed
- A stronger search presence for specialist B2B research services.
- Improved discovery through standard search, local results and AI Overviews.
- More engaged organic visitors and better-quality enquiry opportunities.
- Greater trust and authority in the market research and consulting category.
Conclusion
By combining technical improvements, intent-led content and authority building, Dexcel transformed BDB India’s organic presence into a stronger source of visibility, trust and qualified business opportunities.
Discuss your growth goals